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Portfolio: Digital Marketing
Showcasing my work in digital/social media marketing, content strategy, and digital growth. From managing viral campaigns to building high-engagement platforms, this portfolio highlights my experience in brand storytelling, audience engagement, and data-driven marketing across TikTok, Instagram, YouTube Shorts, and more.
SUBMENUS
Social Media
6arelyhuman TikTok Page
Role: Account Manager, Content Creator
As part of my work with Artist Partner Group (APG), I manage and curate a high-engagement TikTok fanpage for 6arelyhuman, serving as both a fan-driven community and a strategic promotional tool for new music releases. With over 100K followers and 6 million likes, this page has become a key platform for driving visibility, engagement, and fan interaction.
I edit and post daily content tailored to amplify new music drops, highlight concert moments, and showcase behind-the-scenes footage, ensuring a consistent and engaging presence. The page leverages trend-driven content, viral audio strategies, and interactive fan engagement techniques to boost reach and strengthen 6arelyhuman’s connection with their audience.
Asteria TikTok Page
Role: Account Manager, Content Creator
As part of my work with Artist Partner Group (APG), I co-manage Asteria Related, a TikTok page built in direct collaboration with the artist Asteria. Acting as both a fan community and an extension of Asteria’s brand, the page is a platform to drive music promotion while fostering a deeper connection between the artist and his audience.
Working closely with Asteria, I curate and post exclusive content, including track previews, personal artist updates, and interactive fan-driven videos. This partnership allows for real-time content adjustments and fan engagement, helping build excitement around releases and strengthen Asteria’s relationship with his fanbase. The page balances authentic artist-led moments with marketing strategy, creating a growing community that amplifies every new drop.
Fast & Furious TikTok Page
Role: Account Manager, Content Creator
As part of my work with Artist Partner Group (APG), I managed and created content for @fast.playlist, a TikTok account with 500K+ followers built to promote the Fast X (Original Motion Picture Soundtrack). Released by APG alongside the film in May 2023, the soundtrack featured major artists like Jimin of BTS, JVKE, J Balvin, YG, and more.
I developed and posted trend-driven, high-impact content that aligned with both the Fast & Furious brand and TikTok culture. From showcasing singles like “Let’s Ride” and “Angel Pt. 1” to tapping into viral audio trends, the page played a key role in building hype and engagement around the soundtrack’s release.
Montell Fish TikTok Page
Role: Account Manager, Content Creator
As part of my work with Artist Partner Group (APG), I managed a HQ/promo page for Montell Fish, in support for the releases of his singles “SCREAM MY NAME” and “DISTRACTION.” The page focused on building hype through aesthetic-driven short-form content, including curated edits, sound previews, and fan engagement posts—designed to reflect Montell Fish’s visual world and deepen audience connection during the rollout.
Official Artist YouTube Channels
Role: Video Manager, Youtube Shorts Curator
I manage and maintain official YouTube channels for multiple artists, overseeing the upload, organization, and optimization of both long-form and short-form content. This includes scheduling releases, ensuring consistent branding, and implementing strategies to boost engagement and discoverability.
A key part of my role involves curating and repurposing content—such as user-generated videos, behind-the-scenes clips, and TikToks I’ve created—for YouTube Shorts, helping expand each artist’s reach and strengthen their presence across platforms. Through a blend of creative direction and data-driven strategy, I ensure that every piece of content contributes to a cohesive and impactful digital footprint.
6arelyhuman
6arelyhuman
SweepersENT.
Sweepers Ent (Sdot Go & Jay Hound)
VEEZE WEAK ASS 7
Veeze
asteria
asteria
408 Darwin
408 Darwin
Carpetman
Carpetman
Short Form Videos / Music Campaigns
Digital Campaigns
Digital Marketing Campaign: "Your Fuel, Your Focus"
Starbucks x Keurig
Role: Advertising & Multimedia Manager
As part of a semester-long digital marketing practicum, I worked on a full-scale campaign for Starbucks and Keurig titled “Your Fuel, Your Focus,” aimed at increasing awareness and usage of Starbucks K-Cups among college students. Functioning as a member of a student-run ad agency, I took on the role of Advertisement & Multimedia Manager, overseeing the campaign’s entire visual and multimedia direction.
I was responsible for designing and producing all visual assets, including flyers, posters, and social media content tailored for student audiences. In addition, I built the campaign’s official website entirely from scratch, serving as the digital centerpiece of our outreach efforts.
One of the highlights of the project was the creation of the official commercial, which I wrote, directed, filmed, produced, and edited. The commercial visually captured the campaign’s core message—fueling students’ focus through the convenience of Starbucks K-Cups—and served as a high-impact storytelling piece within the campaign’s digital rollout.
This project allowed me to apply real-world creative and strategic skills, bridging visual storytelling with targeted digital marketing, while leading the full-cycle execution of a branded campaign from concept to delivery.